US Army reboots 1980s slogan 'be all you can be' amid worst recruitment crisis in DECADES
The United States Army is bringing back their famous 'Be All You Can Be' ad campaign in response to what's been called the worst recruitment crisis in decades.
The number of veterans, service members and their spouses who recommend a career in uniform has dropped sharply these past two years, with hunger, hardship, woke culture and the chaotic 2021 end to the war in Afghanistan being blamed for a recruitment crisis, according to the Military Family Advisory Network.
The Armed Forces are bringing back the campaign, which ran often on television, radio and billboards from 1980 to 2001.
Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club Tuesday.
Two new ads have debuted, narrated by and starring Creed III and Ant-Man actor Jonathan Majors called 'Overcoming Obstacles' and 'Pushing Tomorrow.'